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This paper may be of particular interest to:  Students
Type: Paper
Paper Title: MATERIALIZATION AS STRATEGIC SEMIOSIS: THE CREATION AND CONTROL OF IDEOLOGICAL STATEMENTS AT BALINESE TEMPLES AND MONUMENTS
Author: JOHN SCHOENFELDER   
Date/Time: Sat., 2:30 PM
Co-Author(s): JOHN SCHOENFELDER 
Abstract: For Earle, “materialization,” the transformation of ideas into events and concrete things (portable objects, sites, texts, etc.), is important because it creates shared experience and facilitates control over ideology. The products of materialization, and hence the ideas they represent, become resources deployable within political economies. I argue that this perspective can be enhanced by recognizing that acts of materialization entail the creation of multiplex semiotic signs such as indexical symbols and indexical icons. Controllability here stems from the indexical nature of the signs: their physicality allows them to be placed in meaningful spatial relationships relative to other objects, including people. Moreover, since these signs include non-symbolic dimensions they are unlike pure symbols in that they often can be comprehended without arbitrary culture-specific knowledge. I demonstrate how site design and communal ritual function as sign production to materialize religious and social statements at ethnographic Balinese Hindu temples. I apply the semiotic tools thus developed to Gunung Kawi, where a group of nine nearly identical candi (temple building) façades were carved into cliffs by a Balinese river around the 11th century C.E. Scale-based indices show the importance attached to the meanings of the candis, and their similarity and mutual proximity suggests that alliance (as well as inequality) was important to the builders' construction of power. This interpretation, which has implications for the character of the political economy that produced the site, is buttressed by comparisons to earlier Javanese and (again) later Balinese temples.

Program Number: 4-0815
Session Title: POLITICAL ECONOMIES: THE LEGACY OF TIMOTHY K. EARLE, PART 2
Session Sponsor: Archaeology Division
Session Date/Time: Sat., 1:45 PM-5:30 PM
Organizer(s): CATHY COSTIN (California State University-Northridge), LISA LUCERO (University of Illinois-Urbana-Champaign) 
Chair(s): CATHY COSTIN (California State University-Northridge)  
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