||The article focuses on the importance of action learning on changing organizational culture. The author believes that with sound ethnographic responses coupled with action learning, studio executives will develop more confidence in building groups, teams, partners and recognizing potential creative projects that may have been otherwise disregarded.
The entertainment industry is overwhelmingly represented by every primary and secondary dimension of culture as a matter of existence. Since the ultimate product of the entertainment/media industry is to amuse, please and/or divert us, they must know the intricate workings of culture and how to weave cultural relevance and accuracy into a script, story or other project. Entertainment organizations must abide by civil rights rulings, which make for having an all-inclusive workforce. Boutique ‘diversity and inclusion’ offices are visible in many film and television studios. Some brought about as a legal response to civil rights issues, court orders, community pressures and / or foresight for doing business in today’s marketplace.
The research methodologies used by anthropologists and others are prime ways to access these unique corporate environments, understand them at a grounded theory level, make sense of how culture is changing the business and to offer accurate responses where there are cultural disconnects.
An ethnographic study of a major film and television organization was launched to better understand and respond to the transformation that is happening in the studio as a result of unprecedented cultural change.