The entertainment industry is overwhelmingly represented by every primary and secondary dimension of culture as a matter of existence. Since the ultimate product of the entertainment/media industry is to amuse, please and/or divert us, they must know the intricate workings of culture and how to weave cultural relevance and accuracy into a script, story or other project. Entertainment organizations must abide by civil rights rulings, which make for having an all-inclusive workforce. Boutique ‘diversity and inclusion’ offices are visible in many film and television studios. Some brought about as a legal response to civil rights issues, court orders, community pressures and / or foresight for doing business in today’s marketplace.

The research methodologies used by anthropologists and others are prime ways to access these unique corporate environments, understand them at a grounded theory level, make sense of how culture is changing the business and to offer accurate responses where there are cultural disconnects.

An ethnographic study of a major film and television organization was launched to better understand and respond to the transformation that is happening in the studio as a result of unprecedented cultural change.